Blake Matthews joined the business in 2020 as Group Financial Controller, having previously worked with BlueBet as an external advisor since its inception in 2015. Blake has over 10 years of sector experience and has played a key role in the business’s growth to date, including BlueBet’s successful IPO, the merger with betr and subsequent acquisition and capital raise activity. Prior to joining BlueBet, Blake held senior roles in professional services, including advisory roles to pre-IPO and high-growth businesses. Blake holds a double Bachelor degree in Commerce and Business Administration and is a member of Chartered Accountants Australia and New Zealand.

Bill Richmond joined Sportingbet in 2004 where he managed a range of departments. As a trading manager, Bill built and managed a team of over 30 traders. After successfully running the day-to-day trading operation for five years, Bill was promoted to Head of Product and Digital Operations. Responsible for products for both the Sportingbet and Centrebet brands, Bill oversaw Sportingbet Australia's growth in available markets/products, which more than doubled during his tenure resulting in increases in bet numbers, active clients, site usability and ultimately revenue/turnover. Bill started as BlueBet's COO in 2015 and has managed all day-to-day operations since then. Bill has extensive experience operating large digital businesses at different stages in their life cycle and has worked across trading, marketing, IT and operations. Bill was appointed as the Company’s CEO on 1 March 2021. Bill has a Bachelor of Business and a Bachelor of Arts – Journalism from the Queensland University of Technology.​​

Andrew Menz is an experienced leader in Australia’s highly-competitive online wagering sector and has been the CEO of betr since its founding in 2022 becoming the CEO of BlueBet since the companies’ combination in July 2024.  Andrew has played a central role in most of the industry’s major recent M&A transactions, including the acquisition of William Hill Australia by BetEasy where he ultimately became Chief Executive Officer in 2020.  Prior to his current role, Andrew was the Chief Commercial Officer for Sportsbet following the global combination of Flutter and the Stars Group which had owned BetEasy.