Darren is an experienced finance and operations executive having over 30 years’ experience across fast-moving consumer goods (FMCG), manufacturing, distribution and gaming sectors. Prior to joining BlueBet, Darren spent almost 11 years at ASX-listed company, Aristocrat Leisure Limited in senior finance and operational roles across its international business with his most recent role being Senior Vice President, Global Operations based in Las Vegas.​ Prior to Aristocrat, Darren held senior finance roles in OneSteel Limited and Goodman Fielder (at the time, both ASX-listed companies). Darren’s varied financial and operational experience working for listed companies in highly regulated commercial environments, coupled with his recent exposure to the US gaming market, make him a valued asset in delivering BlueBet’s growth strategy. Darren recently returned to Australia, joining BlueBet in February 2021.​ Darren has a Bachelor of Commerce from the University of Newcastle, and is a Fellow of CPA Australia.

Bill Richmond joined Sportingbet in 2004 where he managed a range of departments. As a trading manager, Bill built and managed a team of over 30 traders. After successfully running the day-to-day trading operation for five years, Bill was promoted to Head of Product and Digital Operations. Responsible for products for both the Sportingbet and Centrebet brands, Bill oversaw Sportingbet Australia's growth in available markets/products, which more than doubled during his tenure resulting in increases in bet numbers, active clients, site usability and ultimately revenue/turnover. Bill started as BlueBet's COO in 2015 and has managed all day-to-day operations since then. Bill has extensive experience operating large digital businesses at different stages in their life cycle and has worked across trading, marketing, IT and operations. Bill was appointed as the Company’s CEO on 1 March 2021. Bill has a Bachelor of Business and a Bachelor of Arts – Journalism from the Queensland University of Technology.​​

Andrew Menz is an experienced leader in Australia’s highly-competitive online wagering sector and has been the CEO of betr since its founding in 2022 becoming the CEO of BlueBet since the companies’ combination in July 2024.  Andrew has played a central role in most of the industry’s major recent M&A transactions, including the acquisition of William Hill Australia by BetEasy where he ultimately became Chief Executive Officer in 2020.  Prior to his current role, Andrew was the Chief Commercial Officer for Sportsbet following the global combination of Flutter and the Stars Group which had owned BetEasy.